Finally, after many years, Microsoft admitted that IE 6/7 sucks, in fact, they’re forcing all the users to update to the latest versions (IE 9/10).
They made a great commercial about that.
You can see from a simple ad like this one that Microsoft is not boastful (like Google), not at all.
They’re trying to reinvent themselves even if it means moving to unknown territory (with Windows 8 ) or making self-irony with ads like this one.
I’ve also sent an email to them, I’ll quote an extract:
I really have to reconsider your brand. Try to push hard on bing and maybe in the future I might consider switching from google to bing instead of duckduckgo.